About Us

Healthcare Products
  • Polti Power
  • Erchonia Medical Lasers
  • The Golden Years
  • Stretching for Health
  • Healing Music Video
  • Future Products
  • Alternative Med Concepts was founded in 1994 through the vision of James E. Dutra, President and CEO. Many years of academic research, study, and review, helped developed the professional integrity of this company, that was necessary in order to gain respect in peer review, and also with the general public.

    The concept of helping to bridge the gap between "Alternative Medicine" and "Conventional Medicine", has become a primary focus, while keeping in perspective the health needs of the individual, including the value and benefits of such science. Making these concepts less difficult to understand, while bringing them forth to the public eye, began as a challenge, however never the impossible dream.

    Alternative Med Concepts has dedicated itself into looking at "The Whole Picture", in terms of prevention of disease, maintaining good health, stimulating the body's natural defenses, rehabilitation after injury, senior care, and over all health education based upon solid academic research.

    We maintain impeccable high quality standards for product analysis and research, work long hard hours in order to bring the best healthcare products to the general public, and heavily scrutinize every aspect of product development, before we introduce that product.

    Ancient Greek history and philosophy has influenced our focus as an alternative healthcare company. Understanding and knowledge about Greek life and thought with the writings of Socrates, Aristotle, and Plato, greatly emphasize the importance of "Harmonious Development Of The Mind, Body and Spirit", a theme based upon finding balance in your life.

    James E. Dutra, BS
    President & CEO / Rehab & Fitness Consultant

    • Bachelor of Science in Physical Education/Kinesiology
    • Interdepartmental degrees in Psychology & Public Speaking
    • Standard secondary teaching credential
    • Graduate curriculum course study for master degree
    • Elected board member of "The Physical Education Advisory Counsel"
    • Extended course study in Greek history & education
    • Extended studies in Eastern philosophy, sports medicine, holistic health and athletic training principles
    • NCAA youth sports program director
    • Neurological handicapped children program consultant
    • Teacher, educator and author
    • Sports Medicine Specialist, Strength and conditioning coach for the "Oakland Athletics", professional baseball
    • Medical laser Seminar Director/Speaker

    Dr. Donald A. Chu
    Ph.D, PT, ATC, CSCS

    • Recently retired Director of "Athletic Training & Rehabilitation, Stanford University, Palo Alto CA"
    • Licensed physical therapist, and one of the worlds foremost authorities in sports medicine, physical therapy and athletic training & rehabilitation.
    • Sits on the State Board of physical therapy in California
    • Past president of the "National Strength & Conditioning Association (NSCA)"
    • Board member and officer of the "National Athletic Trainers Association (NATA)"
    • U.S. Olympic team coach/trainer
    • Author/speaker in sports medicine, athletic training and rehabilitation.
    • Currently working with Alternative Med Concepts as a medical consultant, and seminar coordinator/speaker.